*Definitive is an institutional-grade trading and yield platform used by traders, hedge funds, DAOs, and HNWIs to trade and yield any asset on any chain with best-in-class execution, automation, and reporting.*

TL;DR

• Market Shift: Alpha is now greatest onchain. New assets list and trade $Bs onchain first and DEX trading volumes are growing dramatically relative to CeFi.
• Execution Challenges: Execution complexity growing exponentially with soon-to-be 100s of EVM and non-EVM chains and rollups, each with multiple liquidity venues.
• Definitive Solution: Definitive is first to democratize an institutional-grade experience for onchain execution, enabling trading of any asset on any chain from a single platform.
• Expert Team: Led by industry veterans who built Coinbase Prime, a system responsible for executing $Bs in volume for individuals such as Michael Saylor and Elon Musk.
• Land Grab Opportunity: Fundraising to swiftly integrate all major EVM and non-EVM ecosystems, and position Definitive as the leading platform for onchain execution.
• Token + L3 Launch: Launch $EDGE token in Q3 24’ to catalyze growth; modeled after successful projects like $JUP ($13B FDV), $BNB ($90B FDV), and $AEVO ($3B FDV). Launch execution-focused Base-aligned L3 in Q4 24’ to further decentralize and boost $EDGE utility.

Introduction

Definitive was founded in the depths of the bear market with a simple thesis: onchain economic activity will not only eclipse activity on centralized finance (CeFi) but is poised to eventually outstrip traditional finance (TradFi). Understanding that market participants (traders, VCs, DAOs, and institutions) desire the same sophistication they enjoy in CeFi at platforms like Falcon-X and Coinbase Prime, we embarked on a mission to replicate this experience onchain.

Our goal was to create the best platform for onchain trade execution and yield generation across any protocol on any chain, distinguished by unmatched execution, automation, reporting, and risk management. And we did just that!

The time has come to further scale our efforts, and service the growing wave of users seeking access to liquidity and yields onchain. Definitive aims to disrupt onchain execution with the same totality as Blur disrupted the NFT trading space.

Trend: CeFi to DeFi Migration

• Liquidity Migration: DEXs such as Uniswap and Jupiter have been gaining market share from their CeFi counterparts (link).
• Superior Onchain Execution: Many assets have tighter spreads and deeper liquidity in DeFi than in CeFi (link).
• Onchain-First Assets: New assets are launched on DEXs, and get to multi-$B market caps and $Bs in volume before even listing on a tier-1 CeFi. Countless success stories suggest this trend will continue.

<aside> 💡 Implication: The alpha is onchain, and it is mission critical for everyone from pro-traders to crypto funds to equip themselves ASAP with DeFi trading infrastructure that matches CeFi capabilities. Clients come to us because their existing execution venues are almost entirely MIA onchain.

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Problem: Challenges with Executing Onchain