We are a team of 9 who have built battle-tested systems in the crypto and fintech world. You can find more on our accolades and why we are the best team to build this product here.
| Name | Title | Focus | Background |
|---|---|---|---|
| Dennis Qian | Co-Founder | Product & Engineering | - Sr. Engineer on Coinbase Institutional leading Algo Execution |
The current team is predominantly comprised of product and engineering folks with sales/bd/ marketing efforts being founder-led. We plan to to change that in 2024 as distribution (via product mechanics and direct sales) is a large part of our strategy (more here).
| Function | Description | Additional Headcount | Priority |
|---|---|---|---|
| BD / Sales | We want to reach the plethora of family offices and crypto funds directly and apply a more traditional sales approach to onboard them. |
We also want to proactively seek out developers who are building wallets/aggregators and help them onboard onto Definitive. | 1-2 | P0 | | Product Marketing | Produce case studies and technical content to enhance our visibility in the market and deepen engagement with our primary audiences through product initiatives. | 1 | P0 | | Backend Engineering | Seeking a Sr. Backend Engineer who has worked on and built trading systems. This resource will own our Derivatives integrations. | 1 | P0 | | Full-Stack Engineering | There are always more blockchains and protocols to integrate, and additional engineers will help speed up the process.
We will look to hire offshore for this role. | 1 | P1 | | Community Management | Given we plan to launch a token in 2024, hiring great community folks to manage users and provide first class support will become important.
We will look to hire offshore for this role. | 1 | P1 |
<aside> 💡 While we have clarity on our hiring plan for 2024, we will be judicious and not hire across roles until we start to grow revenues. The values in the table below are an end-state estimate.
</aside>
| Expense Category | Current (Annual) | Future (Annual) |
|---|---|---|
| Payroll Expenses | ~$1.4M | ~$2.2M |
| Software | ~$50K | ~$75K |
| Audits | ~$100k | ~$200k |
| Professional Services (legal, accounting) | ~$80K | ~$150K* |
| Off-sites, Team Building, Travel | ~60K | ~$100K |
| Sales & Marketing | NA | ~$50K |
| Token Launch | NA | ~$100k* |
| Total | ~$1.7M | ~$2.9M |
*One time fees for funding round and legal associated with token launch